Attention graber

One of the key concepts that I liked was the second concept.the second concept says that media messages are constructed using a creative language with its own rules.I like it because some things in commercials,ads,magazines,etc... has a way of grabbing your attention with the words or the pictures that they put up.they may put up things that will bribe you like(PULL SOME GEES),(The worlds greatest gadgets),(Got milk),or (I'm lovin it).